Privacy Policy

Last updated: May 7, 2026

Who we are

Brand: SEREIN
Website: http://sereinluxe.com.

SEREIN (“we”, “our”, “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website or use our services. This policy is designed to comply with GDPR (EU), UK GDPR, and CCPA (US).

Information We Collect

We may collect the following personal information from you:

  • Account information: Name, email, password, billing/shipping address
  • Order information: Products purchased, payment details (via PayPal/Stripe), delivery information
  • Website activity: IP address, device type, browser type, browsing behavior (via cookies/analytics)
  • Marketing preferences: Newsletter subscription, promotional email consent

Note: We do not sell your personal information to third parties.

How We Use Your Information

We use your information to:

  • Improve our website and services using anonymized or aggregated data
  • Process and fulfill your orders (billing, shipping, digital product delivery)
  • Manage your account and login credentials
  • Provide customer support and respond to inquiries
  • Send administrative emails related to your account or orders
  • Send marketing communications if you have opted in

How We Share Your Information

We may share personal information with third-party service providers only when necessary to provide our services:

  • Payment processors: PayPal, Stripe
  • Order fulfillment/logistics providers: UPS, DHL, Royal Mail
  • Email marketing tools: Klaviyo
  • Website hosting and cloud services: Hostinger, Cloudflare
  • Analytics tools: Google Analytics, Facebook Pixel

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

We use cookies and similar tracking technologies to:

  • Keep track of shopping cart and login session
  • Analyze website performance and traffic
  • Provide marketing or advertising (if opted in)

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

You can manage or disable cookies via your browser settings.

How long we retain your data

Active accounts: Personal data is retained as long as your account exists.

Inactive accounts: Personal data may be retained for 6 months from last activity.

Deleted accounts/orders:

  • Pending/Failed Orders: 30 ~ 60 days
  • Completed/Refunded Orders: 2 ~ 7 years (for accounting/tax purposes)

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except the situation they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can access the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Your Rights (EU/UK GDPR)

If you are a EU or UK user, you have the following rights:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data, including derivative data
  • Withdraw consent to marketing communications at any time
  • Object to processing based on legitimate interests
  • Request data portability

To exercise these rights, contact us at [brand email].

Rights under CCPA (California, USA)

California residents may:

  • Request disclosure of personal information collected, sold, or shared
  • Request deletion of personal information (with certain exceptions)
  • Opt-out of the sale of personal information

Our store does not sell your personal information. Requests can be sent to [brand email].

Security

We implement reasonable measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
However, no online platform is 100% secure, so absolute security cannot be guaranteed.

Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page.